In recent years, video has become the most popular content type on social media. While images used to be the go-to medium to use for Facebook Ads, 55% of internet users watch online video each day, meaning that you would be missing a trick by not including video in your marketing strategy.
Whether you will be recording video for content on your social media pages or you plan on running a webinar; video is a priceless tool if you want to engage your audience, deliver clear messages or promote your brand. You want to make sure that you produce the best quality video possible and a lot of people choose to stay away from video as they think it is too time consuming, too complicated and too expensive. In this blog post we will cover 5 tips on how you can shoot perfect video and jump on the video marketing trend to find out why 60% of businesses use video as a marketing tool.
Sound is the most important aspect when it comes to recording video. Built-in microphones in both cameras and laptops/PC’s are usually not the best quality. The good news is that USB microphones and microphones that plug into a camera are relatively inexpensive, but will improve the sound quality dramatically. Invest in a microphone that has good reviews and is compatible with the device that you choose to record with.
Lighting is second to sound. Ensure that you record your videos in a well-lit location. For more convenience, you can invest in a ring light which will mean that you can record in whichever location you would prefer. If a ring light is not within your budget, you can record next to a window and use as much natural light as possible to still get great results. Always choose natural lighting over ceiling lights or lamps.
For the best results, record the video using a good camera and lens. Most new smartphones can shoot video in 1080p HD video but it’s really worth investing in a decent camera as social media is all about producing good quality content. If you are looking to invest in some new equipment, a DSLR or mirrorless camera that allows interchangeable lenses will give the best results.
It’s best to record in front of a background that has some depth and not just a blank screen. For example, you wouldn’t want to record yourself in front of a whiteboard. Sitting at a desk, in an office or somewhere else where there is some detail to the background is best.
Once you have successfully filmed your video, you will want to import it into a video editing software to trim your clips and piece them together. You can also add title screens, captions, music and effects to really increase the quality of the final product. Some examples of editing software for mobile phones are iMovie and Clips if you use Apple or FilmoraGo if you use Android. If you are looking for an editing software for desktop, iMovie is a free software that comes as standard on Apple products and Blender is a free option for Windows. If you want to invest in a more professional software, Final Cut Pro and Premiere Pro are good choices.