Social Media Best Practices For Business

Social media is arguably one of the most important tools you can utilise as a business.

But just like most things, there are right and wrong ways to use it. In this article we will be discussing the best practices you need to know when using social media for business use and how to avoid the few very common mistakes that businesses make.

Making the right first impression

It is far easier to ensure that you make the right first impression as a business, rather than spending time trying to fix the wrong one. Word of mouth marketing can work to your advantage as long as you make the right impression on social media. It only takes one bad experience or dissatisfied customer to ruin an entire marketing plan which is why it is so crucial that you make sure the impression you make needs to be the right one.

A unified marketing message

Social media should not be seen as a standalone method in your overall marketing plan. With this in mind, you should ensure that you have a unified marketing message. Every marketing tool that you use should drive your business towards the same goal. Social media can be used for branding but don’t let that be all you use social media for.

Strategy

Don’t fall into the trap of thinking that you have to use every social media marketing platform that is available and definitely don’t use them without having a clear strategy to what you are doing. What is the aim of the social media platforms you are using? Do you want to build a database of clients to call? Are you wanting to just get your name out there? Do you want to launch a new product? You need to know exactly why you’re using social media and for what purpose(s).

Know where your audience is

There are endless amounts of social media platforms to choose from and they all have a different audience and serve a different purpose. Knowing not only what your target audience is but also which sites they populate is crucial. Take the time to research which social media platform(s) your target audience are likely to spend the most time on. Twitter is not the only answer and it is most definitely not the right answer for everybody.

Engaging your audience

It may be tempting to sell through social media and to an extent that is ok, but social media should be primarily used to build your reputation, to build relationships with your customers and to give them information they can use. Selling is never the first part of any effective social media marketing plan. You should aim to provide good quality content that is authentic, genuinely helpful and provides value. Of course if you are utilising paid advertising features then you can sell (but that’s another topic for another time).

Sharing too often

Nobody likes being spammed by email, so why would it be different on social media? When you post too often on social media, people tend to stop paying attention to what you are saying. You want people to pay attention to what you have to say, to engage with your posts and not to roll their eyes and scroll past.

Reputation management

Using social media to build a strong, well-liked brand can do much more than just help to sell your products or services. Strong brands with a loyal following cultivated by engaging your followers can help you to bounce back from negative comments or reviews your company has received.

If you are new to using social media for your business, it’s best to start out with just one platform that is used most by your customers. You need to ensure that the platform is appropriate for your business. The key to building a strong brand is to focus on building great relationships with your clients. Listen to their needs, wants and concerns and use this as ideas for what to post on social media. People are ten times more likely to invest in your business if they have faith and trust in you.

For more social media advice, you can sign up to attend our FREE live web-class, hosted every Thursday at 7:30pm by Adam Stott – CEO and Founder of Big Business Events. To reserve your space on this training, please click here.

Reasons to use DivideBuy

No hidden fees and 0% interest APR

Spreading the cost of your order will not cost you a penny more than paying for it upfront.

96% approval rate

Our unique lending model allows us to offer Interest-Free Credit to more people.

Quick application

Complete the 60 second application and receive an instant decision.

No paperwork required

All documents are in digital format and signed using e-signature.

Look out for the DivideBuy button

DivideBuy is an Interest-Free Credit provider. In partnership with our retailer, we bring you 0% APR credit for selected products online, in-store or over the phone. You can Spread the Cost on one or multiple qualifying items online by simply clicking the DivideBuy button.

You can choose instalment options from 3 to 12 months depending on the value of your purchase and the retailer. Your application will take just 60 seconds to complete and we will provide an immediate decision allowing you to complete your purchase. Once approved, you electronically sign your agreement and the retailer will process your order.

With your DivideBuy account you get access to these great features:

  • Exclusive offers from our Retail Partners
  • Quick checkout with hundreds of Retail Partners
  • View your credit agreement
  • View your instalment amounts and dates
  • Review your payment history

To access your account or to find out more about DivideBuy, visit dividebuy.co.uk.

Alternatively, call our Customer Service Team who are available on 0800 085 0885.

FAQ's

What are the requirements for credit?

  • Be aged between 18 and 75
  • Be a permanent UK resident and have lived at your address for longer than one year
  • Have a debit or credit card
  • Have a valid UK telephone number

Will a credit check be performed?
Yes. DivideBuy uses a third-party credit reference agency to perform a credit check. This is used in combination with your entered details and our own unique algorithm to assess affordability.

Will I have to pay a deposit?
Your first instalment is payable on completion of your order. In some instances, you may be required to pay a deposit based on a combination of your credit score, size of order and number of instalments selected.

How many instalments can I Spread the Cost over?
Depending on the total value of your order and the Retail Partner, you may be able to Spread the Cost up to 12 monthly instalments.

What happens if I want to end my agreement early?
DivideBuy offers the option to repay the remaining balance on your account at any point with no additional charges or fees to pay. You can do this by logging into your DivideBuy account on our website or by calling the Customer Service Team on 0800 085 0885.

Are there any other charges or fees?
There is 0% APR interest and no setup charges, cancellation or hidden fees. DivideBuy reserve the right to add late payment fees to your account in the event of you missing payments. This is all explained in your credit agreement before you complete the checkout process.

 

Instalment Plans are provided by DivideBuy (DivideBuy is a trading name of Rematch Credit Limited, company number 08097204. Credit subject to status and age. Terms & conditions apply. Dependent on your credit score, you may be asked to pay a deposit or assign a guarantor. Rematch Credit is authorised by the Financial Conduct Authority, registered number 626266.)