5 Tips To Shoot Perfect Video

In recent years, video has become the most popular content type on social media. While images used to be the go-to medium to use for Facebook Ads, 55% of internet users watch online video each day, meaning that you would be missing a trick by not including video in your marketing strategy.

Whether you will be recording video for content on your social media pages or you plan on running a webinar; video is a priceless tool if you want to engage your audience, deliver clear messages or promote your brand. You want to make sure that you produce the best quality video possible and a lot of people choose to stay away from video as they think it is too time consuming, too complicated and too expensive. In this blog post we will cover 5 tips on how you can shoot perfect video and jump on the video marketing trend to find out why 60% of businesses use video as a marketing tool.

1. Sound

Sound is the most important aspect when it comes to recording video. Built-in microphones in both cameras and laptops/PC’s are usually not the best quality. The good news is that USB microphones and microphones that plug into a camera are relatively inexpensive, but will improve the sound quality dramatically. Invest in a microphone that has good reviews and is compatible with the device that you choose to record with.

2. Lighting

Lighting is second to sound. Ensure that you record your videos in a well-lit location. For more convenience, you can invest in a ring light which will mean that you can record in whichever location you would prefer. If a ring light is not within your budget, you can record next to a window and use as much natural light as possible to still get great results. Always choose natural lighting over ceiling lights or lamps.

3. Camera

For the best results, record the video using a good camera and lens. Most new smartphones can shoot video in 1080p HD video but it’s really worth investing in a decent camera as social media is all about producing good quality content. If you are looking to invest in some new equipment, a DSLR or mirrorless camera that allows interchangeable lenses will give the best results.

4. Background

It’s best to record in front of a background that has some depth and not just a blank screen. For example, you wouldn’t want to record yourself in front of a whiteboard. Sitting at a desk, in an office or somewhere else where there is some detail to the background is best. 

5. Editing

Once you have successfully filmed your video, you will want to import it into a video editing software to trim your clips and piece them together. You can also add title screens, captions, music and effects to really increase the quality of the final product. Some examples of editing software for mobile phones are iMovie and Clips if you use Apple or FilmoraGo if you use Android. If you are looking for an editing software for desktop, iMovie is a free software that comes as standard on Apple products and Blender is a free option for Windows. If you want to invest in a more professional software, Final Cut Pro and Premiere Pro are good choices.

Video content is far more engaging than any other content type. If you start to implement these 5 tips, you will be able to create amazing content that will produce results and find out the reason why 94% of marketers who use video, plan to continue. 

For more social media tips, you can download our free guide to writing compelling copy that converts. Written by BBE Founder and Forbes Coaches Council member Adam Stott, claim your copy of ‘The Copywriting Blueprint’, here.


Reasons to use DivideBuy

No hidden fees and 0% interest APR

Spreading the cost of your order will not cost you a penny more than paying for it upfront.

96% approval rate

Our unique lending model allows us to offer Interest-Free Credit to more people.

Quick application

Complete the 60 second application and receive an instant decision.

No paperwork required

All documents are in digital format and signed using e-signature.

Look out for the DivideBuy button

DivideBuy is an Interest-Free Credit provider. In partnership with our retailer, we bring you 0% APR credit for selected products online, in-store or over the phone. You can Spread the Cost on one or multiple qualifying items online by simply clicking the DivideBuy button.

You can choose instalment options from 3 to 12 months depending on the value of your purchase and the retailer. Your application will take just 60 seconds to complete and we will provide an immediate decision allowing you to complete your purchase. Once approved, you electronically sign your agreement and the retailer will process your order.

With your DivideBuy account you get access to these great features:

  • Exclusive offers from our Retail Partners
  • Quick checkout with hundreds of Retail Partners
  • View your credit agreement
  • View your instalment amounts and dates
  • Review your payment history

To access your account or to find out more about DivideBuy, visit dividebuy.co.uk.

Alternatively, call our Customer Service Team who are available on 0800 085 0885.


What are the requirements for credit?

  • Be aged between 18 and 75
  • Be a permanent UK resident and have lived at your address for longer than one year
  • Have a debit or credit card
  • Have a valid UK telephone number

Will a credit check be performed?
Yes. DivideBuy uses a third-party credit reference agency to perform a credit check. This is used in combination with your entered details and our own unique algorithm to assess affordability.

Will I have to pay a deposit?
Your first instalment is payable on completion of your order. In some instances, you may be required to pay a deposit based on a combination of your credit score, size of order and number of instalments selected.

How many instalments can I Spread the Cost over?
Depending on the total value of your order and the Retail Partner, you may be able to Spread the Cost up to 12 monthly instalments.

What happens if I want to end my agreement early?
DivideBuy offers the option to repay the remaining balance on your account at any point with no additional charges or fees to pay. You can do this by logging into your DivideBuy account on our website or by calling the Customer Service Team on 0800 085 0885.

Are there any other charges or fees?
There is 0% APR interest and no setup charges, cancellation or hidden fees. DivideBuy reserve the right to add late payment fees to your account in the event of you missing payments. This is all explained in your credit agreement before you complete the checkout process.


Instalment Plans are provided by DivideBuy (DivideBuy is a trading name of Rematch Credit Limited, company number 08097204. Credit subject to status and age. Terms & conditions apply. Dependent on your credit score, you may be asked to pay a deposit or assign a guarantor. Rematch Credit is authorised by the Financial Conduct Authority, registered number 626266.)