The Importance of TikTok

Posted: February 25, 2022

The Importance of TikTok

Unless you’ve spent the last few years living under a rock, you will have no doubt heard of TikTok; the not-so-new kid on the block. It burst onto the scene and has sent waves across the web, and it hasn’t slowed yet. It continues to change the way we consume and create content, not only for us but for other social media platforms such as YouTube and Instagram, which are scrambling to keep up with it. 

If you haven’t tried your hand at TikTok, the best time to start is now! Take the time to learn its inner workings, and start to incorporate it into your marketing strategy. If you’ve already tried and decided that TikTok isn’t for you, it might be time to look again.

What Makes TikTok so Important?

It’s Growing at a Rapid Rate

As of January 2022, TikTok has 1 billion active users and it shows no sign of slowing down. Compared to juggernauts like Facebook which have been around for over 15 years, TikTok has only come on the market as recently as 5 years ago. In that short amount of time, it has become a social media heavyweight.

Not Just For Teenagers

A common misconception is that TikTok is only for the younger generation putting out videos of them doing the newest trending dance, whilst yes it might have started out that way, it hasn’t been the case for a long time. Currently, the fastest growing age group on the platform is the 30 plus range.

Greater Reach and Engagement 

TikTok has already started to take some of the Meta (Facebook, Instagram) audience and that’s not going to stop, it wants more. It’s doing this by attracting advertisers and influencers alike. This in turn is giving TikTok an ever-growing reach and wider engagement than Meta-owned companies.

Range of Ad Types

TikTok offers a broad range of different ad types based on your current campaign objectives, whether it be lead generation, conversions, engagement, or simply increasing your following. Once you put some time into learning the mechanics of the platform, all of the objectives are easily attainable, you just need the know-how!

Live Streaming

One of the most powerful ways of connecting with your audience is broadcasting live on social media, and TikTok has made that easy! Once you have built your following to 1000 plus (which is not as daunting as it seems) you can go live whenever you like, and thanks to TikTok’s gift-giving system, there’s the potential to start earning money from it.

Targeting

As the user base has expanded, so has the targeting options. When Adam and Big Business Events started using TikTok, it wasn’t very comprehensive but now you can target people based on a wide range of interests as well as followed hashtags, and how users engage with creators.

It’s Video 

For anyone who has attended any of our training events or is a part of our programs, you will know how often we drive home the importance of utilising video in your marketing. TikTok is an “infinite scroll” short-form video platform, and that’s how people are consuming content nowadays. It’s had so much of an impact that YouTube has had to adapt and have launched ‘Shorts’ and Meta have invested a lot more into their Reels, which is their retaliation to try to drive more traffic back to the platforms.

Share this post:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Reasons to use DivideBuy

No hidden fees and 0% interest APR

Spreading the cost of your order will not cost you a penny more than paying for it upfront.

96% approval rate

Our unique lending model allows us to offer Interest-Free Credit to more people.

Quick application

Complete the 60 second application and receive an instant decision.

No paperwork required

All documents are in digital format and signed using e-signature.

Look out for the DivideBuy button

DivideBuy is an Interest-Free Credit provider. In partnership with our retailer, we bring you 0% APR credit for selected products online, in-store or over the phone. You can Spread the Cost on one or multiple qualifying items online by simply clicking the DivideBuy button.

You can choose instalment options from 3 to 12 months depending on the value of your purchase and the retailer. Your application will take just 60 seconds to complete and we will provide an immediate decision allowing you to complete your purchase. Once approved, you electronically sign your agreement and the retailer will process your order.

With your DivideBuy account you get access to these great features:

  • Exclusive offers from our Retail Partners
  • Quick checkout with hundreds of Retail Partners
  • View your credit agreement
  • View your instalment amounts and dates
  • Review your payment history

To access your account or to find out more about DivideBuy, visit dividebuy.co.uk.

Alternatively, call our Customer Service Team who are available on 0800 085 0885.

FAQ's

What are the requirements for credit?

  • Be aged between 18 and 75
  • Be a permanent UK resident and have lived at your address for longer than one year
  • Have a debit or credit card
  • Have a valid UK telephone number

Will a credit check be performed?
Yes. DivideBuy uses a third-party credit reference agency to perform a credit check. This is used in combination with your entered details and our own unique algorithm to assess affordability.

Will I have to pay a deposit?
Your first instalment is payable on completion of your order. In some instances, you may be required to pay a deposit based on a combination of your credit score, size of order and number of instalments selected.

How many instalments can I Spread the Cost over?
Depending on the total value of your order and the Retail Partner, you may be able to Spread the Cost up to 12 monthly instalments.

What happens if I want to end my agreement early?
DivideBuy offers the option to repay the remaining balance on your account at any point with no additional charges or fees to pay. You can do this by logging into your DivideBuy account on our website or by calling the Customer Service Team on 0800 085 0885.

Are there any other charges or fees?
There is 0% APR interest and no setup charges, cancellation or hidden fees. DivideBuy reserve the right to add late payment fees to your account in the event of you missing payments. This is all explained in your credit agreement before you complete the checkout process.

 

Instalment Plans are provided by DivideBuy (DivideBuy is a trading name of Rematch Credit Limited, company number 08097204. Credit subject to status and age. Terms & conditions apply. Dependent on your credit score, you may be asked to pay a deposit or assign a guarantor. Rematch Credit is authorised by the Financial Conduct Authority, registered number 626266.)