How to Expand Your Social Media Reach
Why Does Reach Matter?
Social media reach is a metric that can help you grow your business. If you have a social media presence and are not tracking how many people see your content, then it’s time to get started. The more people who see your content, the greater chance you have of generating sales and leads.
How to Increase Your Following
Your marketing strategy, when focused, is a powerful tool to help you spread the word about your business. It’s also one of the best ways to build relationships with customers, promote new products or services, and drive traffic back to your website. Social media can be an important part of that strategy if it’s done right—but only if you focus on a few key platforms.
There are many different types of social media platforms out there; some have more reach than others depending on who uses them and how they use them (e.g., LinkedIn vs Twitter). If you try to do everything at once, chances are it will be difficult for people to keep up with what’s going on with your company. Instead, focus on building an audience around one or two key channels (Facebook/Instagram) where most potential customers already spend their time online before expanding into additional channels later down the line when they’re ready!
Use High-Quality Relevant Images
You want to use images that are high quality, relevant and friendly to your target audience. If you’re creating an infographic or gif, make sure those files are also optimised for the different social media platforms and mobile devices.
Don’t just use your own photos—use a variety of images from other sources that appeal to your audience. Share infographics and videos as well as photos of people enjoying themselves at events you host or sponsor (or any other cool stuff you do).
Post at Optimal Times
If you want to expand your social media reach, it helps to post content during the times of day your audience is most likely to be online. To do this, use scheduling tools that allow you to plan posts and choose the best time for them to go live.
There are a variety of free and paid tools out there that make it easy for anyone to schedule posts on their social media accounts. Most major social media platforms offer their own scheduling tool: Facebook has one built into its platform; Instagram allows users to post directly through their mobile phone or desktop browser; LinkedIn offers a web-based publishing platform called Pulse where business professionals can promote their work online by sharing articles with peers and colleagues across the industries.
In addition, some third-party sites offer additional features such as analytics tracking so that users can optimise their posting schedule based on what works best at specific times throughout each day or week (e.g., “best time” reports). For example, Hootsuite allows you to set up automatic notifications so that when someone retweets or likes any particular tweet from another user they will automatically receive an alert letting them know which post was engaged with.
Post Engaging Content
When you post content, use a conversational tone. Ask questions that encourage your followers to respond, that way they feel more part of the conversation and their participation will help expand your social media reach.
Emojis can add emotion and humour to posts in a fun way, and emoji usage has increased by over 1,000% since 2014 according to eMarketer research from May 2015 (they predict this trend will continue). So don’t be afraid to use them! Emojis not only add personality but also make it easy for people who may not know about something yet to see how much fun it could be if they did try it out themselves!
Create Video Content
Video is a great way to reach your target audience. It can be quick and easy to create, which means you don’t have to spend time making something that takes days or weeks (or months). Creating video content can also help you connect with your audience on a deeper level since they can see who you are as well as hear what you have to say.
Leverage Other Channels When Appropriate
While it’s crucial to build your presence on social media channels, don’t be afraid to use paid advertising or blogger influencers to help you grow your online presence and expand your social media reach. Connecting with more customers online can lead to new leads and sales for your business.
Hashtags can be a powerful tool in your marketing arsenal if you know how to use them properly. When you use a hashtag that has been successful for others, it may help you boost engagement on your posts and attract new followers who are interested in what you have to say about the same topic or industry as those other users.