When running a business thinking about marketing can be extremely daunting and many business owners even “put it off” as they’re unsure how to approach it. The best thing to do if you too are in the same boat is to start a marketing strategy, devising the perfect marketing strategy for you and your business is so important as it will be bespoke to you and it’s something you will be able to easily follow day to day.
Studies show businesses with an organized marketing strategy are 647% more likely to report success. With statistics like this, you’re probably wondering why you haven’t implemented a marketing strategy already. Your strategy is the first thing you should be doing when starting marketing before any funds or time has been invested. It’s a guide to whom you target, how you talk about your business and how you separate yourself from other businesses in the industry.
Here are some reasons why a marketing strategy is essential to your business –
1. You can successfully identify your customers
Identifying your target market can be difficult without any planning beforehand, you need to find a customer that would love your product or service and that is then likely to become a long-term customer. This is where the marketing strategy comes into play, the strategy will help you define your target customer or market so you will be able to successfully identify who needs your business.
2. Increased number of sales
With the target market now identified, we now move on to sales. Marketing can really support your sales team in attracting some quality leads. A marketing strategy that can speak to a customer’s pain points will help engage them. Marketing can also identify certain pain points, seeing how/why they interacted with your brand, this is an extremely valuable insight that can later help your sales staff develop a personalised strategy to approach each lead.
3. Greater customer engagement
With you now having a strategy that you can be proud of and can trust, it now gives you the opportunity to grow your team to either the marketing or sales departments. You may need to add a few more marketing bodies due to the number of clients that are being closed and you need to keep on top of the upcoming workload. For the sales team, it is a similar scenario, where the marketing team have done such a great job that you now need to add more sales staff to make sure deals are getting closed and not forgotten about.
There are many more tips that we could share, enough to fill several books I’m sure, but if you take these and apply them in your business the results will amaze you.
4. You will ooze professionalism
With a successful marketing strategy, you will be prepared for every eventuality, which looks extremely professional to new and current clients. Along with the amount of confidence you will be exuding due to knowing that nothing can go wrong due to your fool proof marketing strategy. Every action you will take leads towards helping your customers solve their problems.
5. Creating sustainable growth within your business
With you now having a strategy that you can be proud of and can trust, it now gives you the opportunity to grow your team to either the marketing or sales departments. You may need to add a few more marketing bodies due to the number of clients that are being closed and you need to keep on top of the upcoming workload. For the sales team, it is a similar scenario, where the marketing team have done such a great job that you now need to add more sales staff to make sure deals are getting closed and not forgotten about.
There are many more tips that we could share, enough to fill several books I’m sure, but if you take these and apply them in your business the results will amaze you.
