The Best Marketer
If you have ever attended any of Big Business Events’ training, or have listened to Adam Stott’s podcast, Business Growth Secrets, you will know that we always push that marketing is the fuel that feeds a business.
You don’t have to have the ‘best’ product or service in the market, you may not be the most experienced, or be the best at what you do within your industry – IF you are the best marketer, you should have no issues in selling your products.
How Can You Become the Best Marketer in Your Industry?
Know Your Client
Use all resources available to you to find out as much as possible about your customer base, and prioritise psychographics over demographics. So, rather than focusing on the consumer’s age, gender, or location instead analyse their sales history, social media insights, Google analytics, and ask them direct questions via surveys.
Pain Points and ‘Wow’ Moments
Find out what problems your customers have and what delights them, then put all your energy into marketing those two things. This will help you to attract the exact client that you want for your business. So for example, within our industry we are finding that more and more people are wanting to learn from home instead of in-person (pain point), so to answer that we offer webinars. When people physically come to our events, we provide them with a recording of the training (‘wow’ moment).
When you post content, it should be meaningful to your audience. Before you post content on your social media channels, whether it be video, a text post, or an image, ask yourself “What’s in it for them?”. Broadly speaking, you should be able to categorise your content into either of two categories; educational or entertainment. If it doesn’t fall into either, it’s more than likely that your content won’t provide any value to your audience.
Nowadays, if you don’t stand out in advertising or organic content, you have the risk of being completely forgotten about, or worse still, completely overlooked and not noticed at all. With the fast pace of social media consumption as your audience scrolls through their feed, you usually only have a second or two to grab someone’s attention and hold it to be able to get your message across. So good design and post-production edits are very important to be able to give yourself the best chance of being noticed.
If you use video, for example, make sure you use a creative, eye-catching thumbnail, create an engaging title, write relevant copy, and also include subtitles. This will also benefit those with hearing impairments and therefore will boost your audience reach.
Use All Of The Tools
When it comes to social media, it pays to use whatever the latest tools are on any of the platforms that you are using – you will reap its rewards! So, at the time of writing this blog, Instagram has been pumping investment into its Reels feature (its newest tool), which means if you use this feature you will get more reach than any other post type on the platform.
Another tip for social media marketing, by contextual we mean to write the content for the audience and the platform that you are posting on. So, if you were creating content for LinkedIn, you can afford to write more detailed, lengthy copy. Whereas if you are creating for Instagram, your visual needs to be stronger, and your copy is shorter and more concise, with a good selection of relevant hashtags.