Cindy Ferrara

Sales & Finance Expert
Cindy began her career in financial services at CSFB in London as a global Convertible Bond Salesperson in 1990. From there she was recruited to Head up Convertible Sales at Bankers Trust, where she built up an expertise in the Asian markets.

All About Cindy Ferrara...

Cindy began her career in financial services at CSFB in London as a global Convertible Bond Salesperson in 1990. From there she was recruited to Head up Convertible Sales at Bankers Trust, where she built up an expertise in the Asian markets. She joined Salomon Brothers in 1995 and headed up the Swiss & Benelux desks, where she got wide recognition selling bespoke convertibles designed specifically for her clients to ensure low credit risk. She went on to join the Citigroup Derivatives Desk as a Managing Director in charge of Hedge Fund Sales for Equity Derivatives. In these roles Cindy received universal praise from her clients, and represented Citigroup across many high profile platforms, including winning the prestigious Opportunity Now Award.

In recent years,  Cindy has been active as a private equity entrepreneur and business coach, owning and managing an oil & gas exploration company, co-owning one of the oldest independent estate agencies in Prime Central London, and regularly consulting and coaching both executives and entrepreneurs in the fields of sales, negotiation, communication, development and leadership.

Background:

  • Brunel University MA, Creative Writing
  • St Antony’s College, Oxford University (M Phil, Politics)
  • University of Calgary BA, Politics
  • Convertibles, options and other derivatives
  • Sales and negotiations
  • Leadership development

Training & consulting expertise:

  • Leadership
  • Sales
  • Negotiation
  • Development
  • Mindset
  • Communication

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